ASA watchdog rules against Ladbrokes television advertisement
In the United Kingdom and the Advertising Standards Authority (ASA) has upheld an earlier judgement against the Ladbrokes online gambling and sportsbetting brand of prominent operator Entain after determining that one of its television commercials had breached local responsible marketing protocols.
The regulator used an official press release to detail that Gibraltar-based LC International Limited trading as Ladbrokes had broadcast an advertisement in October featuring various people using their mobile phones to place wagers on a horse race while sat inside a café. The watchdog explained that one of these players had been depicted as a seemingly distracted man with a trembling leg accompanied by a voice-over that asserted ‘Come starter’s orders, I’m a bag of nerves.’
Dodgy depiction:
The ASA stated that the television commercial had broken its advertising code by portraying ‘gambling behavior that was socially irresponsible’ owing to the fact that the nervous bettor was apparently ‘preoccupied with the race while his food remained untouched.’ The regulator moreover pronounced that the ‘bag of nerves’ comment in the advertisement was…
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